ABOUT FACING WEST
Sister duo Caitlin and Sidney Powell aren’t far from what one would consider musical wizards. Raised in a mountain home in Colorado with parents who encouraged singing around the dinner table, paired with an interest and seemingly effortless talent in learning new instruments, it was clear early on the two sisters were born to be musicians. Today, the pair is a force to be reckoned with in the world of music. With warm vocals and fluid harmonies, infectious pop beats, a myriad of instruments and meaningful lyrics, Facing West has developed a style that’s undoubtedly unique to them alone. Pulling inspiration from acts like Imagine Dragons, James Arthur & Mumford and Sons, the girls describe their sound as “alternative folk pop” - a sound that will offer a new and refreshing alternative for music enthusiasts.
“I have a bit of an obsession when it comes to learning a new instrument,” says Sidney, the younger member of Facing West. “I can sit for hours watching videos of people playing various instruments, then I find myself searching for where to buy it. I just love the challenge of it all, and the success of writing a song with it.” The sisters began playing guitar at ages nine and 12. Soon after, they began experimenting with other instruments, including bass, electric guitar, ukulele, banjo, mandolin, didgeridoo, and piano, among others. To date, Caitlin and Sidney have mastered an impressive 16 instruments.
Aside from their interest in learning new instruments, the sisters began songwriting, with a focus on meaningful, relevant lyrics to go with their catchy, progressive melodies. “We knew from the beginning that we wanted our songs to be something people our age could actually connect with and relate to. For people like us who aren’t at parties every Saturday night - we wanted them to know that they’re not alone in that. That there are a lot of people out there enjoying the life they’re living, even if it’s not the party life,” says Caitlin.
Making a name for themselves via dynamic cover videos (the girls boast a collective social following of over 250,000, 2.5 million video views and almost 2 million streams on Spotify), Facing West continued discovering their style, eventually recording their own original material. They began making trips to Nashville, collaborating with producer and co-writer David Spencer who mentored the girls in the development of their sound. “Our songs are like an emotional diary,” says Sidney. “Most of our inspiration comes from something one of us is going through, a book we’ve read or a movie we’ve seen that we just connected with on an emotional level.”
Facing West is currently working to write and record new material - including debut single “Messed Up Masterpiece”, due out this fall. “Our sound has really morphed since we began working on our new EP. We’re excited to finally share our passion with everyone and get this ball rolling,” says Caitlin
RADIO DISNEY NOW FEATURING "MESSED UP MASTERPIECE"
- 3.7 MILLION+ YOUTUBE VIDEO VIEWS, 53,000+ SUBSCRIBERS (http://bit.ly/2m7YLD8)
- 4.7 MILLION+ SPOTIFY STREAMS, 90,000+ MONTHLY LISTENERS, 10,000+ SUBSCRIBERS (http://spoti.fi/2hmy8c2)
- 176,000+ INSTAGRAM FOLLOWERS (https://www.instagram.com/facingwestmusic/)
- 154,000+ FACEBOOK FANS (https://www.facebook.com/FacingWestMusic/)
- 68,000+ TWITTER FOLLOWERS (https://twitter.com/facingwestmusic)
- OPENED FOR YOUTUBE STARS BROOKLYN AND BAILEY AS PART OF THEIR DIGI TOUR IN SAN DIEGO (OCT. 27), LAS VEGAS (OCT. 28), AND LOS ANGELES (OCT. 29)
- VIDEO FOR SINGLE "MESSED UP MASTERPIECE" PREMIERED WITH RADIO DISNEY
- SISTERS PLAY A COMBINED TOTAL OF 16 INSTRUMENTS
- SISTERS LOVE THE OUTDOORS - CAMPING, HIKING, SNOWBOARDING... YOU NAME IT!